SPOTLIGHT: PARIS HILTON FRAGRANCE

Parlux's #1 brand. Paris Hilton fragrances were its largest line and made up 68% of sales in fiscal 2008, 56% in fiscal 2007, and 55% in fiscal 2009, more than any other brand.

Blockbuster scale. By the end of the license, the Paris Hilton name had produced about $450 million in gross sales for Parlux, and the first launch alone added more than $70 million in fiscal 2006. Parlux's chairman called it probably the best thing that ever happened to the company.